A generic CRM does not know what rent is
A generic CRM knows nothing about your business. A listing, rent, a guarantor, a commission split between sourcing and selling agent: none of that exists until someone models it with custom fields, maintains it and fixes it every time the operation changes. ByDomu comes with that already decided.
- A tool for contacts, companies and opportunities, with automations and configurable reports.
- A large catalogue of integrations with software of every kind.
- Built for any sector, and therefore with nothing specific to real estate.
| un CRM genérico | ByDomu | |
|---|---|---|
| The data model | Contacts, companies and opportunities. A listing gets modelled with custom fields, and someone has to maintain them. | Listings, contacts, deals, contracts, rentals and commissions are first-class objects, with their own rules. |
| Things they assume | They do not know rent, service charges, guarantors, clearances or a split commission. | All of it is modelled because it is what an agency lives on. |
| Publishing the inventory | They do not publish. You build it or pay for it separately. | Publishes to Metrocuadrado and FincaRaíz, to your branded portal on your own domain and to the Trovit, Mitula and Properati feed, all from the same inventory. |
| Attending to the lead | There are chatbots, and they answer with whatever you load into them, not with your live inventory. | Noa answers on WhatsApp, Instagram and Messenger at any hour with your real inventory, qualifies the lead with a form in a single message and books the viewing against the agent’s calendar. |
| Who sets it up and maintains it | Someone has to design the model, maintain it and rebuild it when the operation changes. | It comes decided and works on day one. You import the inventory, connect WhatsApp and it is running. |
| After the close | The opportunity gets marked won and that is where it ends. | E-signature, split commissions, rentals, owner payouts and post-close. Closing is half the work. |
This comparison is by category and does not describe specific features of any product: they change fast and we do not claim anything about them we cannot back up.
All of this comes as standard, on day one
These are not modules you buy separately or things you have to set up: you import the inventory, connect WhatsApp and it is running.
With the price, size and availability of the listing you have loaded. It books the viewing, leaves the deal created and hands the whole conversation to the agent.
WhatsApp, Instagram and Messenger in one place, on the company number and with an owner per conversation. If an agent leaves, the conversations stay.
Either everyone sees everything, or each person sees only their own and what is unassigned. Configurable, because on a commission team that is security, not a preference.
Every close with its participants and their role — sourcing agent, selling agent, the agency, an outside collaborator — their percentage and their status until it is paid. What used to be argued is now looked up.
Contracts with rent and fees, monthly collection, owner payouts, guarantors, renewals and clearances. It is a recurring revenue line, not one more module.
Targets for sales, rentals or management, per agent or for the whole agency, in deals or in value. And each person’s profile: what they handle, their viewings and their commissions.
Publishes to Metrocuadrado and FincaRaíz, to your branded portal on your own domain and to the Trovit, Mitula and Properati feed, all from the same inventory.
3D walkthroughs (beta) from a phone video, attached to the listing and published on your website. And legally valid signed contracts, without leaving the system.
Your own keys and documented endpoints to build a bespoke site, plus webhooks on Enterprise. And every list exports to CSV whenever you want.
ByDomu and un CRM genérico: the most asked questions
What is un CRM genérico?
What a generic CRM is: A tool for contacts, companies and opportunities, with automations and configurable reports. A large catalogue of integrations with software of every kind. Built for any sector, and therefore with nothing specific to real estate.
How does ByDomu compare with un CRM genérico?
A generic CRM knows nothing about your business. A listing, rent, a guarantor, a commission split between sourcing and selling agent: none of that exists until someone models it with custom fields, maintains it and fixes it every time the operation changes. ByDomu comes with that already decided.
What does ByDomu include as standard?
ByDomu includes as standard: Noa answers when your team is not there; An agency inbox, not somebody’s phone; Permissions over the leads; Commissions split, with a status; Rentals and management; Targets and performance per agent; Your portal and your inventory published; 3D Tour and e-signature; Public API and your data.
Where does what is said about un CRM genérico come from and when was it reviewed?
This comparison is by category and does not describe specific features of any product: they change fast and we do not claim anything about them we cannot back up. Last reviewed: 26 September 2026.
Run it in parallel before deciding
Nothing has to be switched off. Load the inventory, connect WhatsApp and see what happens the first night.